More and more brands are conquering the TikTok audience by filming short videos in which they promote their own products or services. Mobile phone repair, private restoration, handmade, jewelry, interior design – not all examples of what is already in this social network. Should your business get promoted on TikTok and how to do it in 2021?
Table of Contents
How to promote your business on TikTok?
Registration and description
To start promoting, download the application and register. After registering an account, you need to configure it. The first thing to do is to put your account in PRO mode. This will allow you to collect complete statistics on views and reactions, and will provide more information about your audience. For PRO mode, analytics are available by account and individual videos:
Where the traffic came from
Distribution of subscribers by country
Average Watch Time
Reposts
Gender composition, etc.
ERR calculation formula
In the profile header, in an informal style, write what the business is doing. List Instagram or website depending on your main sales channel. Instagram is preferable, since sometimes the link to the site becomes unclickable for some users. Install an avatar: it is better not to place a logo, more attention will be attracted by a photo on a bright, monochromatic background. You can also post a short, looping video along with the photo.
Channel topic
Think how interesting it is to tell about your business and show products or services. TikTok perfectly fits the DIY format – step-by-step creation of a product or performing an action.
If you create a product with your own hands, remove the step-by-step process of work, duplicate the speech with text and add popular music. DIY is the preferred format for entrepreneurs and small businesses. For example, for artists or custom designers. The masters clearly show the process of creating a work, talk about pitfalls, unusual clients and interesting cases from practice. TikTok is often used to watch videos and relax – step-by-step product creation is great for this role. Moreover, these videos are doing well.
The DIY format is not suitable for all companies. In this case, a story about the features of your sphere would be a good option: life hacks, tricks, tips and you can boost your video with buying tiktok likes. Act as an expert in your field. Let’s give an example. In the vastness of TikTok there is a channel dedicated to cell phone repair. The main wizard explains little-known functions of various operating systems. 268 thousand people are subscribed to the account, and videos are collected from 20 thousand to one million views. As mentioned above, make the content interesting for everyone, then TikTok will “love” the account.
Business promotion in TikTok
Let’s take a look at the general rules for promoting videos for TikTok:
Background
Work out the background while filming. Making baked goods – shoot the rollers in the apron and in the kitchen. Draw pictures – sign in the workshop or against the background of the easel. Make it clear to users at the first glance what topic the channel is about. This is useful not only for the audience, but also for the TikTok algorithms. Keep the same background, use it to start the video and put it on the preview. So the channel will gradually gain a stable number of views and attract subscribers, that is, potential customers.
Hashtags and description
When uploading a video, do not forget to add a description. For example, a question to the audience or a call to action. This will lead to an increase in the activity of commentators, which will have a positive effect on the work of algorithms and an increase in views. Do not insert popular hashtags, they are used by well-known tiktokers. Your video for such hashtags will be at the bottom of the search results. It is better to combine high-frequency tags with specialized, low-frequency ones.
If you are targeting a specific geographic location, include its name in the hashtags. Then TikTok will show the video more often to people from the desired region. If you are targeting another country, then use the language of that country and indicate its name in the tags. Before publishing, customize the cover and add a title. This will make it easier for users to navigate the content on the channel.
Regularity
Before uploading your first video, shoot 10 videos and upload one every day – observe regularity. Nobody knows the exact principles of how algorithms work. Both the first video and the tenth one can get into the global recommendations. But regularly posting new videos will help TikTok index videos faster and find the right audience for them.
Controversial content
Do not use profanity and words 18+ in your videos. If the business is related to such a subject, then change the letters and use similar expressions. This is what the adult stores on TikTok do, garnering millions of views and comments. Do not call for violence and cruelty – you can get banned for a video or, in the worst case, lose your account.
Feedback
Respond to all comments. Active interaction with the audience is another difference between TikTok and other platforms. Respond to criticism or thank you for the praise, ask and clarify. Feedback will force the user to return to the video, which will add views. It will also create the impression of an interested author, which will positively affect brand loyalty. You can buy real TikTok followers to boost your brand.
Don’t be discouraged if you don’t get great popularity right away. Through trial and error, you will understand what content your audience needs to successfully promote on TikTok. Gradually, the channel will gain a loyal audience of potential customers and give you an additional resource for free advertising.
Paid promotion on TikTok
In 2021, TikTok launched its own ad platform, TikTok Ads Manager. It offers easy-to-configure and easy-to-manage tools to launch advertisements directly on the social network TikTok. First you need to decide on the purpose of the advertising campaign. Also, you always can use paid services to buy tiktok followers for fast growth of your account.
The main difference between TikTok and other social networks is the simplicity of gaining large coverage and, therefore, promotion.
Since more and more brands go to TikTok, the cost of advertising campaigns will gradually increase. Therefore, if your potential customers live in this social network, it is worth starting to master this social network right now.
About Carson Derrow
