Social media content is an important part of any digital marketing strategy. After all, it’s the pictures and videos that grab attention and draw people in. But how do you make sure your social media content stands out from the crowd? Digital tools like Vista Create can help you improve your photos and other types of content. To help you get started, here are some tips to help you create content that will make your followers take notice.
Table of Contents
1) Lighting Is Key
The single most critical thing when it comes to creating great-looking photos and videos is lighting. You want to make sure that your subjects are properly lit so they look their best.
Natural light is always preferable, but if you don’t have access to natural light, then you can use artificial light sources such as studio lights or LED panels. Make sure you experiment with different angles and positions until you find the perfect combination of lighting that gives your subject a beautiful glow.
2) Choose Your Background Wisely
The background of your photos and videos can make or break them, so it’s important to choose wisely. A busy background with a lot of clutter can distract from the main subject, so try to keep it simple and uncluttered whenever possible.
If you’re shooting indoors, use flat colors like white or black as a backdrop – these will help the subject stand out more clearly against the background. If you’re shooting outdoors, you may want to consider finding a location with interesting backgrounds such as brick walls or graffiti-covered walls. Just be sure not to get too carried away with adding too much detail to the background; sometimes simpler is better!
3) Edit Intelligently
Editing is an essential part of creating great social media content. There are lots of editing software available for free on both desktop computers and mobile devices, so there’s no excuse not to experiment with different editing techniques!
Try playing around with saturation levels, contrast levels, color balance, cropping sizes and shapes, and sharpening levels…the possibilities are endless! Just remember not to go overboard; subtle changes can often make a huge difference in how professional-looking your photos and videos appear.
4) Use the Right Tools for the Job
With numerous mobile apps and software options available, it can be a challenge to decide which editing tools to use. While professional software offers an extensive range of capabilities, there is a wide range of free online platforms and mobile applications that are more accessible and user-friendly. Determine your needs and make sure you invest time in learning the tool you choose, as mastering your favorite software will significantly improve your editing process.
5) Adjustments Matter
The first step to editing your images is perfecting basic adjustments. Start by focusing on brightness, contrast, and saturation settings. Exposure and brightness settings are used to adjust the lighting, while the contrast slider can help enhance the colors and create depth.
Depending on your image, you may want to increase or decrease saturation, ensuring that colors pop without appearing overly processed. Don’t forget to pay attention to shadows and highlights, as refining these areas can also help give your picture depth and definition.
6) Perfect Your Color Balance
One relatively underrated aspect of photo editing is managing color balance. Fixing color temperature and tint can dramatically change an image’s overall mood and atmosphere.
Whether you are looking to create a warm, golden hour glow or a cool, moody vibe, finding the right color balance is crucial. Take the time to learn how color temperature and tint adjustments work in your editing software and don’t be afraid to experiment with different settings to find the perfect balance.
7) Embrace Filters and Effects, but Use Them Wisely
Filters and pre-set editing effects can be a fantastic way to elevate your images and develop a consistent theme across your social media platforms. While it may be tempting to go wild with creative effects, remember that less is often more when it comes to filters. Ensure that your chosen filter or effect enhances your image rather than overpowering it, and never apply overly heavy filters that may distort or ruin the image quality.
Maintaining a subtle and cohesive look throughout your posts will ensure that your social media presence remains professional and visually appealing. It may also be a great idea to create your own preset to have quick access to the adjustments that will ensure that your pictures suit your social media account.
Conclusion
Creating amazing social media content isn’t just about taking pictures – it’s also about making them look their best through thoughtful editing techniques and selecting the right background scenes that complement each photo or video perfectly. With these tips in mind, you’ll be well on your way to producing stunning visuals that will set your accounts apart from the competition. So get creative – experiment with different settings until you find what works best for you!
About Carson Derrow
