Having a strong logo is pivotal to building a successful business. A logo should not only tell consumers what your business is called, but also embody what it does and what values you and your team believe in. To achieve this, logos must be immediately recognizable and uphold a brand’s integrity.
Below are some tips on how to generate a new logo or refresh an already-established logo.
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Check Out the Competition
For logos to be recognizable they must stand out. When determining a logo design, research how competitors are branding and refreshing logos and cherry-pick concepts and ideas of what would work well for your own logo, and what wouldn’t.
In some industries, a specific style of logo design may be more common than others, and if so, consider doing something different to stand out. Determine what the logos of industry leaders are doing to make an impact and represent core values.
Keep It Simple
Designing a simple, concise logo may seem easy, but it can be a challenge. To help simplify the design, condense your design ideas into two core components: how the design makes the consumer feel and how it represents what your business actually does.
How your logo looks will be a direct reflection of these two concepts. Some brands may want to appear as professional industry leaders, while others may want to appear warm or friendly to bring in customers. Others may want to emphasize trustworthiness, and others creativity and design. If you’re stuck on how to design a simple logo that speaks to your core concepts and your budget allows it, consider bringing in a professional graphic designer to help you or use an online logo maker to design an affordable logo. If you go it alone, keep in mind that logos should also be designed with mobile in mind, as screen resolution can distort or lower the quality of more intricate logo designs.
Use the Right Type
When choosing fonts for a logo, be mindful of clarity. Mixing together different kinds of fonts to denote different aspects of a logo may seem like a good idea at first, but the end result of combining fonts in a logo is often jarring to the viewer. Pick one font family and work within that.
Use different cases to add emphasis or a dash of creativity. Uppercase fonts can appear intimidating or bold, while lowercase may feel more understated. If the name of a business is long or a hyphenated name, a logo with a cut type can add visual appeal while also saving space.
Combine Colours
The colours of a logo create an emotional response. Warmer colours can feel familiar and inviting, while cooler ones can make logos feel more modern or professional. In order to make sure the colours complement each other, choose a main colour, then work within that colour palette. There are a number of online resources to help create a colour palette, make use of them. Ideally, a logo should also still be recognizable when printed in black and white.
Again, bear in mind how your logo will appear on mobile devices. Bright, bold colours are eye-catching when people are scrolling through feeds on mobile or browsing for apps.
Logos are the first thing a potential customer sees before engaging with your business, and they make the most impact when the combination of design, font, and colour work together harmoniously. It may take time and careful consideration to design an effective logo, but it’s an investment well worth making.
Neon Logo Signs
Having your logo in neon will be an immediate appeal to customers regardless of the industry you work in. Compared to glass neon, neon lights for bedroom, offices, or for logos are more affordable, brighter, more effective, and more durable.
Whatever the design of your brand, you can turn it into a LED neon logo sign. Use the outlines to create an eye-catching lighted sign by neon lights.
Author: StickerYou Founder & President, Andrew Witkin
As the founder of a global e-commerce leader in custom-printed, die-cut products, Andrew Witkin is widely recognized as a leading authority on e-commerce, customization, startups, marketing and the tech economy. Witkin has also served as VP North American Licensing for Nelvana/Corus Entertainment and Director of Marketing for MegaBrands/Mattel.
About Carson Derrow
