The real estate industry is rarely quiet, with buyers of all kinds looking for their dream homes or investment properties. However, sometimes it feels as though there’s hardly anyone out there, so what can you do when you’re struggling to get clients? Luckily, a lack of business doesn’t mean your skills aren’t up to scratch – it’s usually a case of adjusting your approach and reaching out to people in the right places. If you have no idea where to start, then have a read of this blog for some great tips on how you can attract the right people.
Table of Contents
Join a good brokerage
The type of brokerage you join as a real estate agent can make a huge difference when it comes to finding clients. If you join a brokerage that’s of a smaller size and has a limited portfolio, you might be doing yourself a disservice. Joining an organization like Compass could really help you to boost your business. Not only does Compass have offices across the USA, but they also have technology that’s second to none. You’ll be able to effortlessly monitor properties and connect with clients online, making your whole job a lot easier.
Research the market
Even the best real estate agents need to keep their understanding of the property market up-to-date. The needs of your customers will be constantly changing and having a deeper knowledge of how this impacts the service you need to deliver will help you to stand out from the crowd. If you’re targeting clients with the wrong USPs, they’re going to be turning to solutions that are more in line with their way of thinking.
Create a marketing strategy
A solid marketing strategy is essential for all professionals across every industry, so there’s no reason why real estate should be any different. Try to make an impact online and in your local area by networking, being active on social media, and improving your website. The more visible you are and the longer you spend honing your online persona, the easier it will be to get clients to come to you. Over time, you won’t feel like you’re chasing sales – they’ll simply be coming to you.
Don’t underestimate referrals
Once you’ve made a few successful sales, let your clients know that you’re more than happy for them to refer their friends and family to you. Personal recommendations and word of mouth go a long way and you could end up with even more clients than you can handle. While marketing is a great way to get started, you’ll feel a lot more secure in your business if people keep on coming to you because of the positive experiences of others.
Ask for reviewsNot all your clients will know someone who is in the market for a new home, so ask them to leave a review instead. Over time, a long list of glowing reviews will help to convince prospective clients that your services are well worth their money.
About Carson Derrow
