Superior product presentation can give any product an edge over its competitors. In fact, many consumers lend more weight to the appearance and presentation of a product than to other aspects such as quality and size. Superior product presentation is particularly important for boutique manufacturers who have to put their products up against brands that are more established and have unlimited marketing resources. Superior product presentation should help attract consumers and hook them to the brand. Here are 6 tips for superior product presentation.
Table of Contents
Think about its end use
You need to picture the circumstances under which the product will be used before you settle on the design and packaging. The presentation elements of the product (e.g. the label) should be able to survive under the conditions in the place where the product will be used. For example, if you are packing a product that will be used in the bathroom, you may want to waterproof your packaging to ensure it doesn’t get destroyed by moisture. Depending on the type of product, there could be a lot of special demands that you need to meet. Make sure that you don’t overlook any such special considerations.
Design
To come up with a superior design for a product package, you have to ask yourself “who is my customer?” The design of the package should appeal to the target consumer. For example, a product meant for younger consumers should be presented in a vibrant and colourful design. Make sure that the brand logo and other product information are prominently displayed on the package. You want a unique design that stands out, but it shouldn’t be too unusual either. Some stores tend to shy away from picking up product with overly-complicated package designs.
Packaging
The type of packaging material you use will be determined by the kind of product you have, the cost of the packaging material, and the expectations of the consumer. For instance, if you want to decide whether to package your product in a or a box, you have to weigh the cost difference between the two, but you also have to see what other companies with products like yours are doing. You also need uniformity across your entire product line to make your brand more recognizable.
Label quality
It should go without saying that your labels should be of a high quality. The quality of your labels will be affected by how much design work goes into making them, the type of paper you print them on, the quality of the printer that you use, and how you apply them. Good quality labels should be printed with vivid colours, preferably with a glossy finish. To preserve the appearance of your labels, you can even opt to laminate them.
Bringing it all together
After you have settled on the design, quality of label, and style of packaging, it’s time to bring it all together. To achieve a superior product presentation, you need to use labelling equipment that helps you present your product professionally. For example, when labelling your product, use a labeling machine that’s reliable and can consistently produce good looking labels. If you try to apply your labels with a cheap labeler, you will end up with crooked or blistered labels, which are unsightly and unprofessional.
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Packing it for delivery
Product packages experience a lot of disturbance in transit, and they could easily get destroyed before they even get to the stores. Your packaging should keep the product in good condition. If you are packing a brittle product, make sure that your packaging provides enough cushioning to prevent it from breaking. If you use light boxes instead of carton boxes for products that have to be transported over long distances in the back of a lorry, your packaging may be dented, and this may ruin the presentation.
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