Creating a strong brand identity is one of the most crucial aspects of a successful business. This is because it will help determine the number of sales you have, how powerful your marketing strategy is, and whether you earn repeat customers.
While the strength of your brand identity isn’t as easy to quantify as cold hard sales, the number of employees you have or how much revenue you have earned over the course of a year, it is no less important.
Your brand identity is essentially the public face of your business. It is made up of countless contributing parts – such as the tone of voice you use in your marketing copy, your branding, the customer experience, and your overarching brand ethos, all of which are at the heart of your company.
However, given that brand identities are not necessarily easy to pinpoint, you might be wondering how you should go about improving it for your own business.
The short answer is that although there are a million approaches you could take to improve your brand identity, it is best to stick to a few proven methods to start off with.
Here are some top tips for improving your brand identity in 2022:
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Create your own brand platform
Strong brand identities are forged with intensity, not with watered-down messaging, which is why it is vital that you create a curated customer experience.
When someone comes across your brand, you need to be able to wow them with an immersive experience that triggers an emotional response in them. In a world that is rife with distractions, this is easier said than done.
Having a website is great, but it is hardly going to free your customer’s minds from distractions nor allow your brand to dominate their attention.
Instead, consider creating your own dedicated platform that gives the customer a memorable experience and allows you to direct them towards your products with greater ease.
While creating a new social media or streaming platform takes far too much time, work, and money, you could create your own app.
If you are going to build your own app, then you need to know what the Google Play top grossing apps are, because they will serve as a useful guide for your own platform.
Do the complete opposite of your competitors in every way
If you want to improve your brand identity quickly, then you should just look at what your competitors are doing and strive to do the complete opposite.
The reason for this is that in every industry, commonalities between businesses emerge, as no one wants to stand out from the crowd and make a mistake. The result is a bunch of brands that all look, sound, and act the same.
For a customer, it makes choosing which company to buy from an impossible choice (not to mention a boring one).
This is why going in a separate direction is a commercial superpower. While you should not do this for the sake of it, do not be afraid of ripping up the rulebook and standing out. It is what will get you noticed and attract new customers to your brand.
Deliver what you promise
It sounds ludicrously simple, but you would be amazed how many brands can’t deliver what they promise.
There is a temptation with marketing to over-egg the pudding, exaggerate about your products and set the customer up for inevitable disappointment.
Simply deliver exactly what you promise (and more), and your reputation will skyrocket.
About Carson Derrow
