You might be the owner of a heating, ventilation, and air conditioning company, and you want to be more visible online. If so, it helps if you have a website where potential customers can see your address, phone number, and portfolio of past projects that you’ve done.
Some have already invested in search engine optimization or pay-per-click advertisements to become visible. However, you might not be paying attention to your website’s design, template, and color. Getting the fonts, palettes, and styles done right will improve your conversion rates significantly. The visitors will easily find the forms to fill up so you can call them back.
With this said, you need a design company that can give you customized templates that are specific for HVAC companies. What you need is to Select on Site HVAC web design services that will want to know more about your business and make sure that they are going to get things right the first time. If this is your first time setting up a website, you may find reading some of these tips helpful.
Setting Up a Successful HVAC Website for Contractors
1. Make it Mobile-Friendly
Nowadays, people want the convenience of searching for services through their phones and becoming visible on their mobile is one way to reach them out. Get companies that will help you create mobile-friendly designs that are exclusive for HVAC contractors. You’ll have a huge potential when introducing your residential and commercial HVAC services to mobile users.
Look more about the options on how you could make the design more mobile-friendly. The navigation buttons should be easy to locate, and the texts should be large enough. More importantly, don’t forget the call-to-action button at the top page so you won’t miss out on valuable leads. See more about mobile-friendly vs. responsive designs in this link here.
2. Provide Informative and Valuable Content
You need to introduce your business to clients and show them what they miss. Provide easy-to-digest information and up-to-date posts to keep them informed about the technological advances in the industry. On your website, write plenty of blog posts, testimonials and frequently asked questions to help the users seek your business whenever they need heating or cooling services.
The freshness might be a small factor in ranking, but it will matter a lot over the long run. Making a couple of blogs and calling it a day is no good. You need to be consistent and continuous in updating content.
3. Establish Visual Hierarchies
This is the principle of arranging the elements in the order of their importance. The elements like menu icons are strategically placed to influence the visitors’ perspective, and they can be guided into doing the right actions.
They include the size since it’s the larger elements that many users notice first. There are attractive and muted colors that build upon each other, the dramatic contrast, repetition of the styles, white spaces, styles, and rich textures. The right design company will know how to do the visual hierarchy right the first time to inform, persuade, and impress the users. If you pair this with a contact form or a call-to-action, you’ll definitely have a winning combination that will produce excellent results.
4. Contact Information should be on the Header
Place your phone number or shopping cart at the header. Some of the contractors may provide services after hours or during the holidays, and this should be shown at the top. Others who are providing materials for HVAC work will help the visitors’ eyes towards the carts so they can check out quickly. Learn more about cart software in this url: https://en.wikipedia.org/wiki/Shopping_cart_software.
5. Make it Possible for Auto-Fill to Activate on the Contact Forms
You wouldn’t want repeated visitors to fill up the same information over and over again. Don’t give them a reason to leave. Instead, you can remove the unnecessary fields by activating the auto-fill feature to remove some blanks. It’s best to make your visitors’ life easier and not let them fill up various information requests. Make everything simple with the help of the experts.
6. Build Awards, Testimonials, and Authorities
Show your potential customers how well you’ve handled the previous jobs that you have. The testimonials will let you display the quality of your service and how you could make a difference in your customers’ lives. Attach badges, awards, and certifications you’ve earned previously to establish trust.
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