If you want to succeed in business, especially in a highly competitive field, you need to stand out from the crowd. Potential and existing customers have to believe that you are somehow better than your competitor.
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Use proofreading software
That means making sure that you always form a good first impression. These days, a big part of that is ensuring that your website, social media, manuals, other documentation, and marketing materials are all of a high standard.
Anything you write should be put through a professional proofreading tool like the one you can find here. This will enable you to pick up and correct the vast majority of the more common mistakes.
In the right hands, software like this is all you need to be able to produce a good-quality copy. The last thing you want is for a potential client to spot a spelling or grammar error. When they do, it can easily put them off of hiring you.
If you are not convinced that this is the case, take a look at this article. In it, you will read about why something as simple as a spelling error can get in the way of your being hired. These simple mistakes are enough to make you seem unprofessional.
Poor grammar can stop your message from being delivered
Grammar errors can also have a surprisingly damaging effect. They can dilute your message or even change it completely. You can see 15 examples of errors brands have made that have done exactly that. Our favorite is the school supplies campaign that used posters that said, “school supplies”. Just click through and read about the other 14 and choose your favorite.
Errors in your advertising copy can cost you a fortune
Advertising is not cheap. So, the last thing you need is for a campaign to fail because of poor spelling and grammar.
SPG errors can lead to huge losses
So far, we have only talked about how spelling and grammar errors can leave a bad impression on others. A situation that makes it harder for you to find new clients and keep the ones that you already have.
But, that could be the least of your worries. If you do not get the spelling and grammar right on your internal documents that can cause even more serious problems for you.
The story of the most expensive typo in history is a sobering one. In 1962, NASA wasted $150 million, when its Mariner 1 rocket veered off course and was destroyed.
The cause was a missing overbar in the algorithm that controlled the rocket’s guidance system. This tiny oversight is what sent the rocket wildly off course.
Consider hiring a professional proofreader
Once your organization is big enough to do so it is worth exploring the idea of taking on a professional proofreader. They will help to improve the standard of writing within your organization, which will automatically improve communication. Something that will greatly benefit your company.
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