With the increasing demand for knowledge, online courses are often paid for by people who seek to experience lifelong learning and people who want to develop different skills. The Global E-learning Market is expected to grow to $275 billion by 2020 because of the low cost, flexibility, and accessibility that comes with online learning.
It’s in an entrepreneur’s best interest to take advantage of this market for both financial and marketing reasons if you have a specific skill you can teach.
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Why Create an Online Course?
If you’ve already started an online business with a blogging equivalent, creating a course is easy to do because you’ve likely required the necessary skills. You also don’t need any credentials or certifications – just knowledge on the subject.
However, you do need to find a demand for your expertise, which will start as the building block for how to create and sell your online courses. This way, you can ensure that people actually want your course and that your course has value to an audience.
If you’re unsure whether creating a course if for you, let’s consider some of these benefits.
1. Geographical Independence
Creating courses, blog posts, and marketing material for both only require a laptop and a working internet connection. You’re not bound to one location or any specific part of the world; you can build your online business wherever you want to be at that moment. Being worldly can also help you sell your programs to an international market.
2. More Passive Income
Since bloggers already have an established website or other means of income that involve online work (freelance writing, marketing, or graphics design) you’re already familiar with passive income. Once you create a course, that course will consistently earn you money for as long as its one sale, and you continue to market it.
However, if you make two or more courses, you will continue to have a significant safety net entirely on autopilot. So regardless if you’re working on your blog, knitting, or traveling to a foreign country, you keep earning and attracting new buyers and students who are interested in your course.
3. Easy to Manage and Market
When you think of ‘online learning,’ your first thought is likely a professional university setting, the red tape associate with a degree, and the time it takes to manage the course as well as the students. However, since you aren’t handing out actual degrees, you can immediately remove that stress. Instead, focus on the fun aspects and the easy-to-use tools that will help you.
For example, LearnWorlds provides all the sales, eLearning tools, and marketing necessary for your new course. On top of that, they help you with your landing page and guide you through the customization options you can use on your course. Creating an online course isn’t easy, but it’s less complicated than you think it is.
4. No Paperwork
Unlike a traditional classroom, online classes don’t require any extra paperwork, shipping costs, delivery and won’t require additional fees for supplies. Many online course writers will create their own printed material, but it’s on the student to print them if they wish. You can even use an online business card or flyer marker to promote your course further cost-effectively.
5. Flexibility for you and the Student
Another separation between traditional classrooms and courses is flexibility. Universities and other online learning portals will create a deadline to finish the course, but your course doesn’t have to have an end or a recommended time to visit the classroom. You can create your own school schedule and complete the course as you see fit.
As a course creator, you can choose to work on this new course whenever you want, which gives you plenty of time to pursue your own hobbies or maintain a balanced work schedule. If you’re planning on creating courses right out of the gate, you may need a part-time job to sustain yourself as you’re establishing your brand.
About Carson Derrow
