About 96% of 33 million small businesses in America use social media for marketing purposes. YouTube’s monthly active user base is 2.5 billion, making it a robust tool for spreading brand awareness even among new viewers. Interestingly, this platform is the second-most popular search engine, especially for hobbyists. In 2023, the channel created $31.5 billion in revenue through advertising. The site receives over 122 million visitors daily, and over 100 million are premium subscribers. What does this mean? Creating YouTube content with powerful keywords and thumbnails can be the best decision if you want to expand your brand’s global reach. Its algorithm doesn’t bury your video to promote or showcase newer ones. At the same time, you can share these videos on various channels to attain different goals.
If done right, your brand can get excellent exposure even in Google searches, generate more leads, witness better conversions, help diversify your marketing efforts, etc. The question is – who should make YouTube videos for you? While DIY ideas sound appealing, professional services can be more trusted with tasks like brand awareness. You can contact video production companies Bay Area for it. Share your goals with them and see what they suggest. Watch how they reciprocate your thoughts and requirements. If their approach resonates with your imagination or seems much better, you can select them. Of course, budget will be a thing. Nevertheless, hiring an agency is helpful because it will have all the tools and equipment to deliver top-notch video content. Agency people can handle the entire video-making process end-to-end.
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YouTube video production process
It starts with the pre-production phase, where research, storyboarding, scriptwriting, budgeting, casting, location hunting, and other fundamental tasks are performed. During the production stage, they will shoot and record your video. They will ensure lighting and equipment are correctly installed. Plus, they can also prepare the presenters or artists. The post-production phase will see them handle editing tasks. They cut, splice, and add extra effects and sounds to the footage at this stage. Color grading is also done. Remember, these steps can become complex depending on the nature of the project. That’s why involving professionals from the start is always good. You are updated on all the developments to avoid any confusion or miscommunication. Finally, you can upload the video once it’s ready.
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The best time to upload a YouTube video
Do you need to care about the time factor? Early views, comments, and likes received just after going live can be crucial for your video’s success, as the algorithm favors this. According to experts, you can post your video from 2 to 5 pm, so it is indexed and ready for viewership. At this time, traffic is generally high. Some credible sources suggest that 3 pm to 6 pm usually witness higher engagements. Any discussion around timing is incomplete without considering the choice of days. Some believe Thursdays and Fridays witness better engagement rates because of their proximity to weekends. Your video can get more views and a strong momentum. If you upload during these days, try to make your video live by 12 pm to 3 pm. On other days, you again need to choose a suitable time.
Overall, YouTube videos can easily boost brand awareness among a larger audience. However, they must be high-quality.
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